Beauty and Ritual began in 2020, born in a season of global stillness that invited many of us to slow down, turn inward, and listen more closely. In that moment, the seed was planted for a practice rooted in intentional care - one that honors the body, the spirit, and the quiet power of tending to oneself.

Founded by allison laCour, Beauty and Ritual is the expression of a long-held devotion to artistry, care, and presence. With a background spanning professional beauty, film and television, allison approaches beauty not as performance or trend, but as practice - one shaped by discipline, intuition, and deep respect for the individual.

What began as a small online botanica offering tools for grounding and reflection soon revealed a deeper calling. Over time, Beauty and Ritual evolved from sharing objects for ritual into a living, embodied practice - one where care is experienced, not just acquired.

Today, Beauty and Ritual is a service-based beauty practice devoted to presence, intention, and artistry. Each appointment is approached as ritual - unhurried, attentive, and grounded in the belief that self-care is not indulgence, but a necessary and restorative practice. Beauty is treated not as excess or spectacle, but as a way of returning to oneself.

All personal beauty services are offered here, with care woven into every detail. The curated ritual objects that once lived within Beauty and Ritual now reside at their dedicated home, Conjure & Co., allowing this space to focus fully on the experience of being held, seen, and tended to.

Beauty and Ritual exists for those who value intention over urgency, quality over volume, and care over spectacle. It is an invitation to soften, to arrive fully, and to honor the ritual of becoming.